BEFORE YOU BEGIN - WITHOUT A PLAN, YOU'RE DOOMED.

is this a hobby or a full-time job?

ADVICE FROM AROUND THE SPACE.

distilled AND CONDENSED thoughts FROM LEADING ARTISTS

Calm down. Relax. Enjoy it. Pace yourself. Take the pressure off of yourself. You don’t have to compete with anyone. Consistency and gradual growth are just as important as the big leaps you make.
Have a personality and do your own thing. People connect with people.
Align yourself with similar artists through genuine connections. Reach out to everyone who inspires you, and introduce yourself without agenda.

distilled AND CONDENSED thoughts FROM LEADING collectors
An artist and a new release stand out best with good promotion behind it, lifting it above the noise.
Branding, originality and identity in art from the artist are essential
I am drawn to artists whose work is instantly recognizable.

YOU NEED ANSWERS ahead of launch

IF YOU CAN’T ANSWER THESE, YOU’RE NOT READY TO RELEASE.

How are you branding this piece? Does it have a title? A theme? How is it different from any of your previous works? Why should a collector be buying this piece? If you can't answer this, then why would a collector connect with it? Are your expectations realistic?

AN EXAMPLE STRATEGY

Day Two - SNEAK PEEK DAY

By the end of the day, you will have announced the title, reveal date, release date and price.

GM tweet to tell people you will be announcing and revealing your new drop today, including a sneak peek.

A Twitter thread.

Yesterday was about you, this is about your new release. What have you tried to achieve? What does this mean to you? Really go in depth about why you created this piece, and what inspired you. You need people to connect with you, and connect with 'WHY' you created this piece, that is the value of your work.

Reply to every single reply to this thread, this will boost the algorithm.

Include no links, no hashtags and no quote tweets.

Pin it.

GN Tweet announcing the release date (tomorrow), price, what marketplace and that you will be revealing the piece tomorrow morning ahead of release.

you are now in self-promotion mode.

In the build-up to your release, your Twitter is in promotion mode. Minimise RTing other accounts, off promotion tweets. You need to be using your platform to expose your work to as many people as possible over the next few days. You can go back to normal Twitter usage after the launch

Day One - ANNOUNCEMENT DAY

You will end today by announcing your new release, but first connecting with people on a personal level.

A Twitter thread.
Explain what you're planning to launch but this is a thread about you. People buy people first, and art second. This is a good way to connect with people by being genuine. about yourself and your art.
Every single tweet in this thread needs to have an image. Reply to every single reply to this thread, this will boost the algorithm. Include no links, no hashtags and no quote tweets.

Pin it.

GN Tweet including that you’re excited to reveal some details on your new drop tomorrow. Include a sneak peek.

Three days before launch -

No links, hashtags, mentions or photo tags in any of these tweets unless stated.

Content that will need to be created
- sneak peek material (closeups, blurred images etc)
- a release image (an image with all release details on it, date, time, price, marketplace

Day Three - LAUNCH

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What does success look like?
- if financial, are you expecting income equivalent to a hobby?
Am I enjoying this?
Are my expectations realistic?
Am I happy with where I'm at or am I trying to grow this into a second job?
What areas do I need to develop?
What are the people I admire doing?
Can I integrate some of that into my own project?
I am asking people to give me money, what do they get in return?
Why should someone invest in me over anyone else?
Am I happy with my output?
Am I realistic about what I can achieve with my time commitment?
What would I like to achieve in the next twelve months?
What am I missing in order to make it happen?

a collection of thoughts, questions and advice for succeeding in the nft space.